CD Audiobook
The tipping point : [how little things can make a big difference] / Malcolm Gladwell.
Record details
- ISBN: 9781600240058
- Physical Description: 8 sound discs (ca. 8.5 hr.) : digital ; 4 3/4 in.
- Publisher: New York, NY : Hachette Audio, p2007.
Content descriptions
| General Note: | Unabridged. Compact disc. Featuring a new afterword. Subtitle from container. |
| Formatted Contents Note: | The three rules of epidemics -- The law of the few: connectors, mavens, and salesmen -- The stickiness factor: Sesame Street, Blue's Clues, and the educational virus -- The power of context (part one): Bernie Goetz and the rise and fall of New York City crime -- The power of context (part two): the magic number one hundred and fifty -- Case study: rumors, sneakers, and the power of translation -- Case study: suicide, smoking, and the search for the unsticky cigarette -- Conclusion: focus, test, and believe. |
| Participant or Performer Note: | Read by the author. |
| Summary, etc.: | New Yorker writer Malcolm Gladwell looks at why major changes in our society so often happen suddenly and unexpectedly. Ideas, behavior, messages, and products, he argues, often spread like outbreaks of infectious disease. These are social epidemics, and the moment when they take off, when they reach their critical mass, is the Tipping Point. |
Search for related items by subject
| Subject: | Social change. Social psychology. Contagion (Social psychology) Causation. Context effects (Psychology) |
| Genre: | Audiobooks. |
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Available copies
- 1 of 1 copy available at GRPL.
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The Tipping Point : How Little Things Can Make a Big Difference
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Summary
The Tipping Point : How Little Things Can Make a Big Difference
From the bestselling author of The Bomber Mafia : discover Malcolm Gladwell's breakthrough debut and explore the science behind viral trends in business, marketing, and human behavior. The tipping point is that magic moment when an idea, trend, or social behavior crosses a threshold, tips, and spreads like wildfire. Just as a single sick person can start an epidemic of the flu, so too can a small but precisely targeted push cause a fashion trend, the popularity of a new product, or a drop in the crime rate. This widely acclaimed bestseller, in which Malcolm Gladwell explores and brilliantly illuminates the tipping point phenomenon, is already changing the way people throughout the world think about selling products and disseminating ideas. "A wonderful page-turner about a fascinating idea that should affect the way every thinking person looks at the world." --Michael Lewis
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