CD Audiobook
The tipping point : [how little things can make a big difference] / Malcolm Gladwell.
Record details
- ISBN: 9781600240058
- Physical Description: 8 sound discs (ca. 8.5 hr.) : digital ; 4 3/4 in.
- Publisher: New York, NY : Hachette Audio, p2007.
Content descriptions
| General Note: | Unabridged. Compact disc. Featuring a new afterword. Subtitle from container. |
| Formatted Contents Note: | The three rules of epidemics -- The law of the few: connectors, mavens, and salesmen -- The stickiness factor: Sesame Street, Blue's Clues, and the educational virus -- The power of context (part one): Bernie Goetz and the rise and fall of New York City crime -- The power of context (part two): the magic number one hundred and fifty -- Case study: rumors, sneakers, and the power of translation -- Case study: suicide, smoking, and the search for the unsticky cigarette -- Conclusion: focus, test, and believe. |
| Participant or Performer Note: | Read by the author. |
| Summary, etc.: | New Yorker writer Malcolm Gladwell looks at why major changes in our society so often happen suddenly and unexpectedly. Ideas, behavior, messages, and products, he argues, often spread like outbreaks of infectious disease. These are social epidemics, and the moment when they take off, when they reach their critical mass, is the Tipping Point. |
Search for related items by subject
| Subject: | Social change. Social psychology. Contagion (Social psychology) Causation. Context effects (Psychology) |
| Genre: | Audiobooks. |
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Available copies
- 1 of 1 copy available at GRPL.
