E-book
The tipping point [electronic resource] : How little things can make a big difference. Malcolm Gladwell.
Record details
- ISBN: 9780759574731 (electronic bk)
- Physical Description: 1 online resource
Content descriptions
| Summary, etc.: | From the bestselling author of The Bomber Mafia : discover Malcolm Gladwell's breakthrough debut and explore the science behind viral trends in business, marketing, and human behavior. The tipping point is that magic moment when an idea, trend, or social behavior crosses a threshold, tips, and spreads like wildfire. Just as a single sick person can start an epidemic of the flu, so too can a small but precisely targeted push cause a fashion trend, the popularity of a new product, or a drop in the crime rate. This widely acclaimed bestseller, in which Malcolm Gladwell explores and brilliantly illuminates the tipping point phenomenon, is already changing the way people throughout the world think about selling products and disseminating ideas. “A wonderful page-turner about a fascinating idea that should affect the way every thinking person looks at the world.” —Michael Lewis |
| Target Audience Note: | Text Difficulty 8 UG/Upper grades (9th-12) 1160 Lexile. 9.1 ATOS Level |
| Reproduction Note: | Electronic reproduction. New York : Little, Brown and Company, 2006. Requires the Libby app or a modern web browser. |
Search for related items by subject
| Subject: | Nonfiction. Business. Psychology. Sociology. |
| Genre: | Electronic books. |
More Options
Holds
0 current holds with 0 total copies.
Author Notes
The Tipping Point : How Little Things Can Make a Big Difference
In 2005, Time named Malcolm Gladwell one of its 100 most influential people. He is the author of three books, each of which reached number one on the New York Times Best Seller list. They are: The Tipping Point, Blink, and Outliers. His fourth book, What the Dog Saw and Other Adventures was published in 2009. He is a is a British-born Canadian journalist and author. Gladwell was a reporter for the Washington Post from 1987 to 1996, working first as a science writer and then as New York City bureau chief. Since 1996, he has been a staff writer for The New Yorker. He graduated with a degree in history from the University of Toronto's Trinity College in 1984. (Publisher Provided)
Click here for Terms of Use.
