Afro Sheen : how I revolutionized an industry with the Golden Rule, from Soul Train to Wall Street

Book

Afro Sheen : how I revolutionized an industry with the Golden Rule, from Soul Train to Wall Street / George E. Johnson, with Hilary Beard.

Johnson, George, 1927- (author.). Beard, Hilary, (author.).

Record details

ISBN: 9780316577342
ISBN: 0316577340
Physical Description: x, 308 pages ; 24 cm
Edition: First edition.
Publisher: New York, NY : Little, Brown and Company, 2025
Copyright: ©2025

Content descriptions

Formatted Contents Note:

This is Black power -- The secret to success -- One dollar in the bank -- Our reputation made us -- Moving on up -- Blessings and faithfulness -- The Black side of paradise -- Fire! -- Independence -- Love, peace, and soul -- Going public and making history -- A company with a conscience -- The rich man -- The big lye -- Gold rules -- I give Joan the business.

Summary, etc.:

"The inspiring and resilient story of George E. Johnson, creator of the iconic Afro Sheen and the first Black-owned company to be traded on Wall Street. You might already be familiar with Afro Sheen and Ultra Sheen, but have you heard of the man behind the company that produced these products? In Afro Sheen, George Ellis Johnson, the acclaimed self-made businessman, reveals his inspiring and captivating rise from humble beginnings to the top of the haircare industry. At just twenty-seven years old, Johnson created the Johnson Products Company. JPC was the first Black-owned company to trade on a major stock exchange, became the financial sponsor of Soul Train, and was once considered the largest Black-owned manufacturing company in the world. At the height of its success, JPC was worth $37 million (over $225 million today)."--Amazon.