Large Print Book
The tipping point : how little things can make a big difference / Malcolm Gladwell.
Record details
- ISBN: 1587243938 (lg. print : alk. paper) :
- Physical Description: 365 p. (large print) ; 24 cm.
- Edition: Large print ed.
- Publisher: [Waterville, ME] : Wheeler Pub., 2003.
Content descriptions
| General Note: | Originally published: Boston : Little, Brown, 2000. |
| Bibliography, etc. Note: | Includes bibliographical references. |
Search for related items by subject
| Subject: | Social psychology. Contagion (Social psychology) Causation. Context effects (Psychology) |
| Genre: | Large type books. |
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Available copies
- 1 of 1 copy available at GRPL.
▼ Additional Content
The Tipping Point : How Little Things Can Make a Big Difference
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Summary
The Tipping Point : How Little Things Can Make a Big Difference
The tipping point is that magic moment when an idea, trend, or social behavior crosses a threshold, tips, and spreads like wildfire. Just as a single sick person can start an epidemic of the flu, so too can a small but precisely targeted push cause a fashion trend, the popularity of a new product, or a drop in the crime rate. This widely acclaimed bestseller, in which Malcolm Gladwell explores and brilliantly illuminates the tipping point phenomenon, is already changing the way people throughout the world think about selling products and disseminating ideas.
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