The tipping point : how little things can make a big difference / Malcolm Gladwell.
Record details
- ISBN: 1587243938 (lg. print : alk. paper) :
- Physical Description: 365 p. (large print) ; 24 cm.
- Edition: Large print ed.
- Publisher: [Waterville, ME] : Wheeler Pub., 2003.
Content descriptions
General Note: | Originally published: Boston : Little, Brown, 2000. |
Bibliography, etc. Note: | Includes bibliographical references. |
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Subject: | Social psychology. Contagion (Social psychology) Causation. Context effects (Psychology) |
Genre: | Large type books. |
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- 1 of 1 copy available at GRPL.
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The Tipping Point : How Little Things Can Make a Big Difference
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Table of Contents
The Tipping Point : How Little Things Can Make a Big Difference
Section | Section Description | Page Number |
---|---|---|
Introduction | p. 9 | |
1 | The Three Rules of Epidemics | p. 23 |
2 | The Law of the Few: Connectors, Mavens, and Salesmen | p. 41 |
3 | The Stickiness Factor: Sesame Street, Blue's Clues, and the Educational Virus | p. 113 |
4 | The Power of Context (Part One): Bernie Goetz and the Rise and Fall of New York City Crime | p. 166 |
5 | The Power of Context (Part Two): The Magic Number One Hundred and Fifty | p. 210 |
6 | Case Study: Rumors, Sneakers, and the Power of Translation | p. 239 |
7 | Case Study: Suicide, Smoking, and the Search for the Unsticky Cigarette | p. 266 |
8 | Conclusion: Focus, Test, and Believe | p. 310 |
Afterword: Tipping Point Lessons from the Real World | p. 319 | |
Acknowledgments | p. 342 | |
Endnotes | p. 344 |