Increasingly larger numbers of Americans are predisposed to not drink alcohol when they go out or when they entertain at home. This guide describes and reviews some of the world's finest alcohol-free beverages and advances effective ways of marketing them and how to creatively use them in entertaining. The guide explores the tremendous range of alcohol-free beverages and drinks and provide the information necessary to utilise each category to their maximum potential. It includes over 400 of the most creative and delicious alcohol-free drink recipes ever compiled into one collection. The recipes span the breadth of alcohol-free mixology, including blended drinks, hot coffee, tea and cocoa specialities, ice cream drinks, and specialities made with lemonade, juices and sparkling cider.